"Smooth Stroke. Backdoor Putt" — A new golf apparel brand blending premium design, muni-course culture, and unapologetic personality.

PARK CITY, UT — GRIPIT Golf Society officially announced the launch of its new golf lifestyle apparel brand, introducing a fresh voice into a golf industry increasingly hungry for authenticity, personality, and culture beyond traditional country club aesthetics.

Built for golfers who love early tee times, questionable scorecards, post-round beers, and the occasional mulligan, GRIPIT Golf Society combines premium apparel design with bold, irreverent creative inspired by the everyday golfer.

The brand launches with an inaugural collection featuring graphic tees, hats, and lifestyle apparel carrying slogans including:

• "Love Backdoor Putts"
• "Get In The Hole"
• "Stroke It Smoothly"
• "Clean Your Balls Between Holes"

"Golf has needed a brand that feels less corporate and more real," said Tony Golden, Founder of GRIPIT Golf Society. "Most golf apparel still feels designed for a boardroom or a country club brochure. GRIPIT was built for the golfer who sneaks in a twilight nine, talks trash with friends, and still wants to look sharp grabbing drinks after the round."

Unlike many traditional golf brands focused exclusively on performance or prestige, GRIPIT Golf Society positions itself at the intersection of premium apparel, golf humor, and modern lifestyle culture — drawing inspiration from municipal golf courses, road-trip buddy golf, vintage sportswear, and the rise of casual golf communities nationwide.

The brand's early visual identity leans heavily into cinematic golf environments including Pebble Beach, TPC Sawgrass, and iconic municipal golf aesthetics, while maintaining a clean, wearable design language intended to feel equally at home on the course, at the driving range, or out socially.

Initial products are available now through the company's direct-to-consumer online store, with additional limited drops, collaborations, golf towels, hats, and event activations planned throughout 2026.

GRIPIT Golf Society is also actively exploring partnerships with:

• Municipal golf courses
• Golf influencers and creators
• Local tournaments and scrambles
• Breweries and "19th hole" venues
• Lifestyle retail partners

"We're not trying to become another traditional golf brand," Golden added. "We're building a golf culture brand."

The launch comes during a period of continued growth for golf participation nationwide, particularly among younger and more lifestyle-driven players entering the sport through social experiences, casual leagues, entertainment venues, and public golf access.

About GRIPIT Golf Society
GRIPIT Golf Society is a modern golf lifestyle brand built for golfers who embrace the mulligan. Combining premium apparel, bold creative, and everyday golf culture, GRIPIT creates gear designed to stand out on the course and beyond.

Motto
Bold. Irreverent Golf Apparel.

Learn More
GRIPITGolfSociety.com